When I was younger I used to love getting the Sunday papers and sitting on the sofa for most of the morning reading absolutely every section of the newspaper.   It was a nice way to spend Sunday and I felt like I was learning something.  But life has changed and I can’t seem to find the time to lazily read the newspaper on my tablet  or phone for many hours.

There is too much going on and not enough time to do it in.   So my point here is how do we ensure the content we consume is beneficial to our lifestyles and not just clogging up our email inbox?

consuming_content

When do we consume content?

Is it over a cup of coffee every morning? Is it on the train on the way to work?    Reading, listening, viewing are the main ways we get our content fix.  Some is educational and helpful and some is just keeping up with the conversation.

In Australia in 2021, Statista stated that about 61% access news via television in an average week and around 50% of those people viewed news via social media, video or blogs.  Only 20% used print-based media.  Video is the most consumed content according to Hubspot.

A few key tips to consider:

Desktop/Laptop

– If you really want to read something (all of the content) read it on your desktop or laptop.  We tend to read articles on mobile that we can skim while on our way to work or multi-tasking.

Skimmable

– If you want your content to be read on mobile, make sure it is skimmable.  I’d love to say that we read all of the article but if we are distracted, its just not going to happen.

Transcript for video

– Make sure there is a transcript for the video.  If I don’t have time to watch a video I will skim the transcript so I can skip to the content that I do want to see.

 

Podcasts

– These are great when you want to multi-task, eg. making dinner but also want to keep up with what’s going on.

Email subscriptions

-Review your email subscriptions regularly.   It may have served a purpose at the time but now it may not be useful.

 

Conclusion:

Do yourself a favour and only sign up for content that you know you really will read.  Taking this step will mean that you are consuming content that is more beneficial to your wants or needs and not cluttering up your inbox.

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